---
title: "Sport"
id: "1908"
type: "secteur"
slug: "sport"
published_at: "2026-01-20T09:45:29+00:00"
modified_at: "2026-03-04T09:49:04+00:00"
url: "https://augustdeboustg.wpenginepowered.com/en/secteur/sport/"
markdown_url: "https://augustdeboustg.wpenginepowered.com/en/secteur/sport.md"
excerpt: "0 0 Competing at the intersection of law, business, sport and performance Sport is a complex global industry where economic, regulatory, and media interests converge. Clubs, federations, athletes, and brands operate within an evolving legal framework that spans governance, financing,..."
taxonomy_language:
  - "English"
taxonomy_post_translations:
  - "pll_696f4eb9a66dc"
taxonomy_tax_secteur:
  - "Sports"
---

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0

0

## Competing at the intersection *of law, business, sport and performance*

Sport is a complex global industry where economic, regulatory, and media interests converge. Clubs, federations, athletes, and brands operate within an evolving legal framework that spans governance, financing, broadcasting rights, and image protection.

We advise all key stakeholders in the sports ecosystem on structuring their operations, securing their transactions, and protecting their interests. Our multidisciplinary teams draw on expertise in corporate law, labor law, intellectual property, and strategic litigation to deliver practical, results-oriented solutions.

From negotiating sponsorships to resolving media and contractual disputes, we help clients turn regulatory challenges into competitive advantages. Our clients include professional clubs, elite athletes, federations, media groups, and global brands

## *our*Interventions

0

0

01

### Corporate and Financial Structuring

- Legal and financial structuring of sports organizations
- Governance and implementation of effective management structures
- Financing transactions, equity investments, and restructurings

02

### Tax Law

- Tax treatment of income for professional athletes and endorsement earnings
- Wealth and estate structuring

03

### Commercial Contracts

- Drafting and negotiation of player transfers and commercial agreements
- Negotiation of partnerships, licensing, and service agreements

04

### Sponsorship, Marketing, and Communication

- Athlete–brand partnerships
- Sponsorship and advertising for events and competitions
- Prevention of ambush marketing and parasitism
- Protection of intellectual property and image rights (patents, trademarks, and copyrights)

05

### Sports Media

Advising sports media groups on broadcasting rights, defamation, and regulatory compliance

06

### Employment and Social Security Law

- Drafting of temporary employment contracts, secondments, and expatriation packages

07

### Administrative and Public Law, Urban Planning

- Securing administrative authorizations and public financing
- Structuring under complex urban planning regulation

08

### Dispute Resolution and Litigation

- Representation of clubs and professional athletes in disputes related to performance, image rights, or contractual obligations

09

### Crisis Management and Online Reputation

Managing reputational risks and coordinating crisis communication strategies

## Contact Us

## *our* Business cases

[Football Club Girondins de Bordeaux: a pioneering restructuring at the crossroads of sport and law The bankruptcy of a professional football club raises issues that go far beyond financial concerns, involving employment, regional identity, and institutional balance. Faced with liabilities exceeding 150 million euros, FC Girondins de Bordeaux and its parent company needed to restructure their debt while preserving the club’s long-term viability. We led… Read more](https://augustdeboustg.wpenginepowered.com/en/business-case/football-club-girondins-de-bordeaux-a-pioneering-restructuring-at-the-crossroads-of-sport-and-law/)

## *Latest* News

0938103903

…//

//301

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[22/05/24 Legal Article 4 min Employers: the important thing is to anticipate!](https://augustdeboustg.wpenginepowered.com/en/legal-article/employers-the-important-thing-is-to-anticipate/)

[31/07/23 Deal 1 min August Debouzy assisted Valenciennes Football Club during its change of control](https://augustdeboustg.wpenginepowered.com/en/deal/august-debouzy-assisted-valenciennes-football-club-during-its-change-of-control/)

[19/05/23 Legal Article 2 min Spring-summer 2024: priority to the Olympics Games at the 3rd chamber of the Paris Court of 1st instance ?](https://augustdeboustg.wpenginepowered.com/en/legal-article/spring-summer-2024-priority-to-the-olympics-games-at-the-3rd-chamber-of-the-paris-court-of-1st-instance/)

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