---
title: "Go-to-Market"
id: "7422"
type: "expertise"
slug: "go-to-market"
published_at: "2026-04-17T14:52:08+00:00"
modified_at: "2026-06-05T15:46:37+00:00"
url: "https://augustdeboustg.wpenginepowered.com/en/expertise/go-to-market/"
markdown_url: "https://augustdeboustg.wpenginepowered.com/en/expertise/go-to-market.md"
excerpt: "Structuring Supply Chains. Scaling Distribution Networks. Supply chains and distribution networks have become strategic assets, exposed to contractual tensions, logistical disruptions, and continuous regulatory change. Organising, expanding, or renegotiating them with trusted partners demands both agility and sound legal expertise...."
taxonomy_language:
  - "English"
taxonomy_post_translations:
  - "pll_69e249186bc29"
taxonomy_tax_expertise:
  - "Supply Chain, Distribution & Réseaux"
taxonomy_tax_famille_expertise:
  - "Advisory"
  - "Transactional"
---

Menu          Interagir avec notre IA

 Practice Areas (66) Transactional- [Artificial intelligence](https://augustdeboustg.wpenginepowered.com/en/expertise/artificial-intelligence/)
- [Capital Markets](https://augustdeboustg.wpenginepowered.com/en/expertise/capital-markets/)
- [Commercial and International Contracts](https://augustdeboustg.wpenginepowered.com/en/expertise/commercial-and-international-contracts/)
- [Commercial Contracts and Strategic Partnerships](https://augustdeboustg.wpenginepowered.com/en/expertise/commercial-contracts-and-strategic-partnerships/)
- [Competition Law, European Regulation and FDI](https://augustdeboustg.wpenginepowered.com/en/expertise/competition-state-aid/)
- [Consumer, Marketing & Advertising](https://augustdeboustg.wpenginepowered.com/en/expertise/distribution-and-consumer-law/)
- [Financing](https://augustdeboustg.wpenginepowered.com/en/expertise/financing/)
- [Foreign Investment Control](https://augustdeboustg.wpenginepowered.com/en/expertise/foreign-investment-control/)
- [Go-to-Market](https://augustdeboustg.wpenginepowered.com/en/expertise/go-to-market/)
- [Intellectual Property](https://augustdeboustg.wpenginepowered.com/en/expertise/intellectual-property/)
- [International Trade](https://augustdeboustg.wpenginepowered.com/en/expertise/international-trade/)
- [Labor and Social Security Law](https://augustdeboustg.wpenginepowered.com/en/expertise/labor-and-social-security-law/)
- [Mergers-acquisitions](https://augustdeboustg.wpenginepowered.com/en/expertise/mergers-acquisitions/)
- [Patents](https://augustdeboustg.wpenginepowered.com/en/expertise/patents/)
- [Personal Data and Cybersecurity](https://augustdeboustg.wpenginepowered.com/en/expertise/personal-data-and-cybersecurity/)
- [Private equity](https://augustdeboustg.wpenginepowered.com/en/expertise/private-equity/)
- [Projects and Infrastructure](https://augustdeboustg.wpenginepowered.com/en/expertise/projects-and-infrastructure/)
- [Public Procurement](https://augustdeboustg.wpenginepowered.com/en/expertise/public-procurement/)
- [Real Estate and Construction](https://augustdeboustg.wpenginepowered.com/en/expertise/real-estate-and-construction/)
- [Restructuring](https://augustdeboustg.wpenginepowered.com/en/expertise/restructuring/)
- [Securities Law](https://augustdeboustg.wpenginepowered.com/en/expertise/securities-law/)
- [Tax](https://augustdeboustg.wpenginepowered.com/en/expertise/tax/)
- [Tech And Digital](https://augustdeboustg.wpenginepowered.com/en/expertise/tech-and-digital/)

Dispute Resolution- [Administrative and Public Law Litigation](https://augustdeboustg.wpenginepowered.com/en/expertise/administrative-and-public-law-litigation/)
- [Arbitration and ADR](https://augustdeboustg.wpenginepowered.com/en/expertise/arbitration-and-adr/)
- [Class Actions](https://augustdeboustg.wpenginepowered.com/en/expertise/class-actions/)
- [Commercial and Corporate Litigation](https://augustdeboustg.wpenginepowered.com/en/expertise/commercial-and-corporate-litigation/)
- [Competition Litigation](https://augustdeboustg.wpenginepowered.com/en/expertise/competition-consumer-and-distribution-litigation/)
- [Constitutional Litigation](https://augustdeboustg.wpenginepowered.com/en/expertise/constitutional-litigation/)
- [Defective Products and Insurance Litigation](https://augustdeboustg.wpenginepowered.com/en/expertise/defective-products-and-insurance-litigation/)
- [Employment and Social Security Litigation](https://augustdeboustg.wpenginepowered.com/en/expertise/employment-and-social-security-litigation/)
- [Environmental and ESG Litigation](https://augustdeboustg.wpenginepowered.com/en/expertise/environmental-and-esg-litigation/)
- [European Litigation](https://augustdeboustg.wpenginepowered.com/en/expertise/european-litigation/)
- [Insolvency and Restructuring](https://augustdeboustg.wpenginepowered.com/en/expertise/insolvency-and-restructuring/)
- [Intellectual Property, Media, and Press Litigation](https://augustdeboustg.wpenginepowered.com/en/expertise/intellectual-property-media-and-press-litigation/)
- [Patent Litigation](https://augustdeboustg.wpenginepowered.com/en/expertise/patent-litigation/)
- [Real Estate, Construction, and Land Use Litigation](https://augustdeboustg.wpenginepowered.com/en/expertise/real-estate-construction-and-land-use-litigation/)
- [Securities Litigation](https://augustdeboustg.wpenginepowered.com/en/expertise/securities-litigation/)
- [Tax litigation](https://augustdeboustg.wpenginepowered.com/en/expertise/tax-litigation/)
- [Tech, Digital and Data Litigation](https://augustdeboustg.wpenginepowered.com/en/expertise/tech-digital-and-data-litigation/)
- [White-Collar Crime and Investigations](https://augustdeboustg.wpenginepowered.com/en/expertise/white-collar-crime-and-investigations/)

Advisory- [Artificial intelligence](https://augustdeboustg.wpenginepowered.com/en/expertise/artificial-intelligence/)
- [Commercial Contracts and Strategic Partnerships](https://augustdeboustg.wpenginepowered.com/en/expertise/commercial-contracts-and-strategic-partnerships/)
- [Consumer, Marketing & Advertising](https://augustdeboustg.wpenginepowered.com/en/expertise/distribution-and-consumer-law/)
- [Go-to-Market](https://augustdeboustg.wpenginepowered.com/en/expertise/go-to-market/)
- [Governance and Corporate Law](https://augustdeboustg.wpenginepowered.com/en/expertise/gouvernance-et-droit-des-societes/)
- [Insurance Law](https://augustdeboustg.wpenginepowered.com/en/expertise/insurance-law/)
- [Intellectual Property](https://augustdeboustg.wpenginepowered.com/en/expertise/intellectual-property/)
- [Labor and Social Security Law](https://augustdeboustg.wpenginepowered.com/en/expertise/labor-and-social-security-law/)
- [Patents](https://augustdeboustg.wpenginepowered.com/en/expertise/patents/)
- [Private Clients](https://augustdeboustg.wpenginepowered.com/en/expertise/private-clients/)
- [Tax](https://augustdeboustg.wpenginepowered.com/en/expertise/tax/)
- [Tech And Digital](https://augustdeboustg.wpenginepowered.com/en/expertise/tech-and-digital/)

Regulatory- [Competition Law, European Regulation and FDI](https://augustdeboustg.wpenginepowered.com/en/expertise/competition-state-aid/)
- [Compliance and Investigations](https://augustdeboustg.wpenginepowered.com/en/expertise/compliance-and-investigations/)
- [Digital and Technology Regulation](https://augustdeboustg.wpenginepowered.com/en/expertise/digital-and-technology-regulation/)
- [Digital Assets](https://augustdeboustg.wpenginepowered.com/en/expertise/digital-assets/)
- [Environmental and Urban Planning Law](https://augustdeboustg.wpenginepowered.com/en/expertise/environmental-and-urban-planning-law/)
- [ESG](https://augustdeboustg.wpenginepowered.com/en/expertise/esg/)
- [European Law](https://augustdeboustg.wpenginepowered.com/en/expertise/european-law/)
- [International Sanctions and Export Controls](https://augustdeboustg.wpenginepowered.com/en/expertise/international-sanctions-and-export-controls/)
- [International Trade](https://augustdeboustg.wpenginepowered.com/en/expertise/international-trade/)
- [Personal Data and Cybersecurity](https://augustdeboustg.wpenginepowered.com/en/expertise/personal-data-and-cybersecurity/)
- [Product Compliance and Safety](https://augustdeboustg.wpenginepowered.com/en/expertise/product-compliance-and-safety/)
- [Public Law](https://augustdeboustg.wpenginepowered.com/en/expertise/public-law/)
- [Securities Law](https://augustdeboustg.wpenginepowered.com/en/expertise/securities-law/)

  Sectors (13) - [Aerospace and Defense](https://augustdeboustg.wpenginepowered.com/en/secteur/aerospace-and-defense/)
- [Banking & Finance](https://augustdeboustg.wpenginepowered.com/en/secteur/banking-finance/)
- [Data Centers](https://augustdeboustg.wpenginepowered.com/en/secteur/data-centers/)
- [Energy](https://augustdeboustg.wpenginepowered.com/en/secteur/energy/)
- [Health and Life Sciences](https://augustdeboustg.wpenginepowered.com/en/secteur/health-and-life-sciences/)
- [Infrastructure Projects](https://augustdeboustg.wpenginepowered.com/en/secteur/infrastructure-projects/)
- [Luxury And Retail](https://augustdeboustg.wpenginepowered.com/en/secteur/luxury-and-retail/)
- [Manufacturing](https://augustdeboustg.wpenginepowered.com/en/secteur/manufacturing/)
- [Media](https://augustdeboustg.wpenginepowered.com/en/secteur/media/)
- [Real Estate & Construction](https://augustdeboustg.wpenginepowered.com/en/secteur/real-estate-construction/)
- [Sport](https://augustdeboustg.wpenginepowered.com/en/secteur/sport/)
- [Tech & Digital](https://augustdeboustg.wpenginepowered.com/en/secteur/tech-digital/)
- [Telecommunications & Digital Infrastructure](https://augustdeboustg.wpenginepowered.com/en/secteur/telecommunications-digital-infrastructure/)

## Structuring Supply Chains. Scaling Distribution Networks.

Supply chains and distribution networks have become strategic assets, exposed to contractual tensions, logistical disruptions, and continuous regulatory change. Organising, expanding, or renegotiating them with trusted partners demands both agility and sound legal expertise.

0

0

We advise clients at every stage: from manufacturing and subcontracting to logistics management, go-to-market strategy, and network deployment, as well as digital platform governance and supply crisis management. Each engagement is designed to strengthen operations and give our clients real room to manoeuvre.

## Our *Interventions*

0

0

### (01) Supply Chain And Logistics

Supply chain, subcontracting, and logistics underpin the day-to-day running of any business — and are typically the first point of vulnerability when disputes or operational disruptions arise.  
 We design and negotiate manufacturing agreements, industrial subcontracting arrangements, and logistics contracts covering storage, transport, and distribution. We clearly allocate responsibilities at every stage of the chain and manage large-scale projects undertaken by our clients, working in coordination with our Real Estate team on dedicated logistics infrastructure and with our IT and Digital team on the deployment of technology solutions to streamline operations.

### (02) Commercial And Operational Terms

Standard terms of sale, purchase, or services are not administrative formalities: they set the ground rules for commercial relationships and determine the balance of rights and obligations between business partners.  
 We draft, negotiate, and tailor these instruments to accurately reflect our clients’ operational realities and strategic priorities, anticipate potential disputes, and ensure they can act decisively when a relationship deteriorates. Each set of terms — whether for sale, purchase, or services — is built as a practical risk management tool, calibrated to the relevant sector.

### (03) Distribution And Networks

Whether through commercial agents, franchise networks, selective or exclusive distribution arrangements, or omnichannel strategies across B2B and B2C channels, building a distribution network means designing a sustainable go-to-market strategy on solid yet adaptable contractual foundations.  
 We structure and document distribution arrangements in all their forms, anticipate applicable regulatory constraints, and advise on network changes from launch and expansion through to restructuring and closure. We address competition law aspects in coordination with our Antitrust team.

### (04) Platforms And Commercial Intermediation

The rise of digital platforms has fundamentally reshaped relationships between producers, intermediaries, and end customers.  
 We advise both platform operators and businesses operating on platforms in drafting and negotiating terms of use and service conditions, as well as in disputes involving delisting, moderation decisions, or ranking challenges. Each matter is assessed through both a contract law lens and the applicable regulatory framework, including the Digital Services Act, unfair commercial practices legislation, and economic dependence rules.

### (05) Disruptions And Market Incidents

Disputes with distributors, supply shortages, logistics crises, or network breakdowns all call for an immediate, well-structured response.  
 We manage exits from commercial relationships, handle wrongful termination claims, define the terms of disengagement, and bring proceedings where necessary. We intervene early to help clients anticipate and avoid crises and, when they occur, to contain their contractual and financial impact — working alongside our Litigation team when disputes move to court.

Collective excellence

at the service of the

*highest standards.*

[Mathilde Saltiel ( Partner )](https://augustdeboustg.wpenginepowered.com/en/collaborateur/mathilde-saltiel/)

[Maëva Ammel ( Associate )](https://augustdeboustg.wpenginepowered.com/en/collaborateur/maeva-ammel-2/)

[Clélie Simeoni ( Associate )](https://augustdeboustg.wpenginepowered.com/en/collaborateur/clelie-simeoni/)

Précédent     Suivant

[Supply Chain, Distribution & Réseaux Supply and distribution agreements Assisted a leading luxury group in drafting and negotiating a wide range of supply and distribution agreements, including commercial agency, franchise and concession agreements, selective distribution, online distribution, and general terms of sale and use, in both B2B and B2C contexts, across multiple brands. Read more](https://augustdeboustg.wpenginepowered.com/en/business-case/supply-and-distribution-agreements/)
[Supply Chain, Distribution & Réseaux Redefine a distribution strategy Advised a major player in the sports retail sector on redefining its distribution strategy, both online and offline, including termination of existing agreements with partners no longer aligned with the new strategy, and drafting new contractual frameworks and associated documentation for new partners. Read more](https://augustdeboustg.wpenginepowered.com/en/business-case/redefnir-une-strategie-de-distribution/)

0

0